Shades of Grey: The Journey towards Social Innovation

Social isolation affects people both emotionally and physically,
and older adults who struggle financially are at an even greater
risk of isolation. In the next ten years over 11 million adults
will stop driving due to age related impairments. Over 8 million
have no smartphone and no experience with new technology. Many of
them will be forced to rely on a patchwork of friends, family,
community members and caregivers to get around.


In this episode of Shades of Grey, Theodora Lau talk to Justin
Boogaard, the co-founder of GogoGrandparent. Gogo helps families
take care of their loved ones from afar. Our first producthelps
older adults use on demand services from a phone call: "Press 1
for an Uber to your home." Justin describes the birth of
Gogo.


"Over Christmas my grandmother told me she was afraid of driving
at night, and asked for a way to call Uber from her flip phone.
GoGoGrandparent was born and she took her first trip to CoCo's
Diner. She ordered a stack of buttermilk pancakes and extra
crispy bacon."


GoGoGrandparent is one of the very few startups that sees the
opportunity to do well while doing good. They aim to solve
the transportation needs of older adults by connecting seniors to
ride sharing services such as Lyft, and providing personalized
services that give the caregivers a peace of mind. In the long
run, they also aim to expand into meals, groceries, and medicine
delivery, on a virtual caregiving platform, that enables older
adults to live independently longer.


Listen in to Justin and Theo discussing how we can address our
social responsibility to take care of our aging families.


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