The Object of Desire

When apple announced their iPad, there was a discussion on how
different it was from a laptop. It was indeed differentiated, and
one major research identified that, accessing a large screen
device at a simple press of a button is a major difference.


This episode of Rhetoriq is slightly different, where Theodora
Lau and Bradley Leimer talk about the apple card. The launch of
the Apple Card has caused quite a stir – amongst the Apple
loyalists and naysayers alike. The loyalists marvel at the ease
of activation and digital issuance. The naysayers criticize it as
not being “revolutionary” – that there is nothing new nor
extraordinary about it.


Some mocked Apple for even coming up with a card at all –
seemingly forgetting that not merchant has the ability to accept
Apple Pay.  However, the user experience is now
controlled by the handset operating system, i.e., Apple and
Android, enabling new suites of applications and industries from
digital health to personal financial management tools; from
on-demand services to social media. With a click of a button, we
are instantly connected to our friends and colleagues across the
world; we have access to information 24x7 right at our finger
tips; and we can get what we want, when we want it, right at our
doorstep.


With 100 Million customers who can be termed as a "quick win",
apple could easily get a massive market share in the US in quick
time. The Apple Card (and Marcus) could also borrow the playbook
from a few FinTech startups today – from providing virtual card
numbers for online shopping, or learning users behavior and
automatically applying various rewards and incentives, to helping
reduce subscription charges that we have signed up for and
forgotten.


This is just a beginning of infinite possibilities for Apple in
the Fintech space. Listen in for more detailed insights from Brad
and Theo.


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