Putting social back in social media

Many companies use social channels to push their campaigns. But
to be truly successful and effective requires more than
broadcasting. It requires an engaged online community and a
thoughtful content strategy. Above all, it needs enthusiastic
team members - since they are the true voice of your brand.
Relationships still matter, and this is especially true for
conversations carried out on digital platforms.


In this new episode of One Voice, as Theo and Bradley chat with
Danielle Guzman, Global Head of Media & Content at Mercer, a
thought leader, and an influential voice on social media known
for her authenticity. Tune in for an inspirational discussion on
using technology to enable human conversations.


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