How do we build a bank that actually resonates? Let us be brilliant

How do you build something that delights
customers? Conventional wisdom would say that we need to talk
to the customers and better understand their needs. But let’s be
honest. Beyond the endless surveys, when was the last time your
bank actually talks to you, the customer? In this episode of One
Vision, Theo and Bradley talk to Billie Simmons, co-founder of
Daylight. To Billie’s point, LGBTQ is not just a marketing segment.
It is also a community with unique needs that incumbent financial
institutions have largely failed to address. It’s about time we
change that.

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