Through the lens of the matchmaker of B2B influencer marketing: Everyone is influential!

By now, you have probably heard of influencer marketing. But what
exactly does that entail in the B2B context? And what are the
success factors and pitfalls that brands need to be aware of? In
this episode of One Vision, Theo and Bradley chat with Tim
Williams, CEO of Onalytica, on how different organizations are
engaging with influential experts and employee advocates from
content creation and social engagement to events and sales
conversion. In a world where social media is part of our daily
lives and everyone is influential, how do we best leverage the
tools that we have to create the maximum impact?

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