What does it take for your financial brand to go beyond the arc?

There are so many interesting paths that financial services and
fintech have taken the past decade. How we serve customers across
the landscape of products and services has seen a sea of change and
the addition of digital experiences as the business model has
changed. Yet, when we think about the ways that financial brands
can go down the wrong path, the list of lessons is a long one
indeed. To avoid some of these pitfalls, it is important to truly
understand and appreciate your customer experiences, those journeys
that shape the connectivity between brands and the customers and
communities they serve. In this episode of One Vision, Bradley
speaks with Steven Ramirez, CEO of Beyond the Arc, as he speaks
about how his firm works with financial brands to better understand
their data, their technologies, and their relationships with the
people they serve.  

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