Sustainability: A journey and a call to action

In 1987, the United Nations Brundtland Commission defined
sustainability as “meeting the needs of the present without
compromising the ability of future generations to meet their own
needs.” How far we have come; and how far we have yet to go. In a
recent IBM Institute for Business Value study, almost half of CEOs
indicate that increasing sustainability is one of the highest
priorities for their organization in the next 2 to 3 years.
However, despite the enthusiasm, they are encountering significant
obstacles, with 57% of CEOs identifying difficulty clearly defining
and measuring ROI and economic benefits as one of the greatest
challenges to achieving sustainability objectives. In this episode
of One Vision, Theo chats with Andy Barnes, Executive IT Architect
and Member of the IBM Academy of Technology, on IBM’s efforts in
championing sustainability and responsible computing. Green
computing (or Green IT) is an essential enabler in helping
organizations meet their sustainability goals. The time to act is
now.

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