Beyond numbers: Creating a customer-centric future of finance

What drives people’s financial behaviors in real-life contexts? Do
we truly understand what people need and what is functional for
them? In the latest episode of One Vision, we welcome authors Erin
Taylor and Anette Broløs to share the story behind their company,
Finthropology, and to discuss their new book, Customer-Centric
Innovation in Finance. Money is personal and emotional; financial
institutions must find ways to adapt to the evolving digital world
while maintaining the human elements behind financial transactions.
The duo’s work serves as a great reminder that there is much value
in actually talking to people and understanding where they come
from — it doesn't always have to be bits and bytes.

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