Block, unblock, block! : How ad blockers are being circumvented, and how they are fighting back. | JSConf EU 2019

As usage of ad blocking software has risen over the years, an
entire micro-industry has popped up catering to publishers -
promising to get around the ad blocker and show ads to users of ad
blocking software. Some of these techniques rely on browser bugs,
or limitations of browser extensions and some are just extremely
creative ways to get around ad-blockers. This has forced ad
blockers to come up with their own ingenious ways to counter and
block the circumvented ads. In this talk, we’ll go over some of the
techniques used in this cat and mouse game between ad blocking
extensions and the people who want to circumvent them. It’s a
fascinating peek into a world very few people seem to know.