One Big Idea: Get to the ‘Why’

One Big Idea: Get to the ‘Why’

It is easy to focus on the ‘how’ of one’s business — features, function, specs. The truly great brands somehow get to the ‘why.’ In this episode, Bill speaks about how and why this is so important. If you like our podcast,
15 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

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vor 10 Jahren

It is easy to focus on the ‘how’ of one’s business —
features, function, specs. The truly great brands somehow get to
the ‘why.’ In this episode, Bill speaks about how and why
this is so important. If you like our podcast, please subscribe
and leave us a rating! Podcast: Play in new window |
Download Subscribe: iTunes | […]


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