One Big Idea: Culture Drives Commerce
Commerce is downstream from culture — and emerging cultural values
presage what gets bought and how. In this episode, Bill provides
several examples of how brands can anticipate or capture changes in
the culture to promote brand relevance and success.
13 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.
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vor 10 Jahren
Commerce is downstream from culture — and emerging cultural
values presage what gets bought and how. In this episode, Bill
provides several examples of how brands can anticipate or capture
changes in the culture to promote brand relevance and success.
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RSS Transcription Bill Gullan: Welcome one […]
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