One Big Idea: Respect the Consumer
For marketers, success hinges upon making a connection with the
consumer. No matter what market, product, service, or story, we
must understand and, above all, respect the consumer. In this
episode, Bill examines how respect builds brand authenticity,
14 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.
Beschreibung
vor 10 Jahren
For marketers, success hinges upon making a connection with the
consumer. No matter what market, product, service, or story, we
must understand and, above all, respect the consumer. In this
episode, Bill examines how respect builds brand authenticity,
shapes brand strategy, and delivers results in the real world. If
you enjoy our podcast, please subscribe […]
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