One Big Idea: The Customer Journey is Marketing

One Big Idea: The Customer Journey is Marketing

Much has been written about the customer experience — or ‘journey.’ In this episode, Bill discusses why the customer journey is essential to fostering brand advocacy and also why some corporate structures and/or attitudes hold brands back.
12 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

Beschreibung

vor 10 Jahren

Much has been written about the customer experience — or
‘journey.’ In this episode, Bill discusses why the customer
journey is essential to fostering brand advocacy and also why
some corporate structures and/or attitudes hold brands back. If
you enjoy our podcast, please subscribe and leave us a rating!
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