One Big Idea: Don’t Betray the Brand
In this week’s episode, Bill explores the concept of brand betrayal
– not in the sense that your can of Coke is going to stab you in
back, but when a company explicitly deviates from the attributes or
core values that the brand embodies.
13 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.
Beschreibung
vor 10 Jahren
In this week’s episode, Bill explores the concept of brand
betrayal – not in the sense that your can of Coke is going to
stab you in back, but when a company explicitly deviates from the
attributes or core values that the brand embodies. Brand betrayal
can be very damaging not only to the short-term […]
The post One Big Idea: Don’t Betray the Brand appeared first on
Finch Brands.
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