One Big Idea: Naming in Practice
‘What’s in a name?’ Naming a product or company is one of the most
exciting and challenging processes. With many creative routes to
take, it can be difficult to know where to start or how to evaluate
candidates. In this week’s One Big Idea,
13 Minuten
Podcast
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Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.
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vor 10 Jahren
‘What’s in a name?’ Naming a product or company is one of the
most exciting and challenging processes. With many creative
routes to take, it can be difficult to know where to start or how
to evaluate candidates. In this week’s One Big Idea, Bill
explores the naming process and provides guidance on effective
ways […]
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