One Big Idea: M&A Branding

One Big Idea: M&A Branding

Mergers and acquisitions lead to a host of integration questions — including a set of important branding decisions. With many contributing factors to consider, there are four general strategies for brand architecture in these situations.
14 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

Beschreibung

vor 9 Jahren

Mergers and acquisitions lead to a host of integration questions
— including a set of important branding decisions. With many
contributing factors to consider, there are four general
strategies for brand architecture in these situations. In this
episode, Bill looks at M&A branding strategies and details
the process for determining the best path for specific […]


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