One Big Idea: Selling the Brand
Many sales-driven organizations tend to overlook the supportive
role the brand can play in assisting the sales force. In this
week’s episode, Bill discusses the complementary role and value of
brand marketing as a companion to selling efforts.
11 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.
Beschreibung
vor 9 Jahren
Many sales-driven organizations tend to overlook the supportive
role the brand can play in assisting the sales force. In
this week’s episode, Bill discusses the complementary role and
value of brand marketing as a companion to selling efforts. If
you like our podcast, please subscribe and leave us a rating!
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