One Big Idea: Cooler and Warmer

One Big Idea: Cooler and Warmer

Rhode Island’s recent branding campaign has caused an uproar on social media and beyond. In this episode, Bill discusses brand strategy’s role in informing creative expression — and the perils of separating the two. If you like our podcast,
12 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

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vor 9 Jahren

Rhode Island’s recent branding campaign has caused an uproar on
social media and beyond. In this episode, Bill discusses brand
strategy’s role in informing creative expression — and the perils
of separating the two. If you like our podcast, please subscribe
and leave us a rating! Podcast: Play in new window |
Download Subscribe: iTunes | […]


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