Rebranding in the Real World: Eric Sugalski, Founder and President of Smithwise
In this week’s episode, Eric Sugalski speaks about the recent
rebranding process that took his company from Boston Device
Development to Smithwise. We examine the nuances of rebranding in
practice and discuss best practices. If you like our podcast,
44 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.
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vor 9 Jahren
In this week’s episode, Eric Sugalski speaks about the recent
rebranding process that took his company from Boston Device
Development to Smithwise. We examine the nuances of rebranding in
practice and discuss best practices. If you like our podcast,
please subscribe and leave us a rating! Podcast: Play in new
window | Download Subscribe: iTunes | […]
The post Rebranding in the Real World: Eric Sugalski, Founder and
President of Smithwise appeared first on Finch Brands.
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