Extreme Branding: Donna Goldsmith – SVP of Tough Mudder Inc.

Extreme Branding: Donna Goldsmith – SVP of Tough Mudder Inc.

In this episode, we examine the role of licensing and consumer products in brand growth. Donna Goldsmith, SVP of Consumer Products, Partnerships and International Event Licensing at Tough Mudder, reviews lessons learned across brands including the NBA ...
41 Minuten
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Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

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vor 9 Jahren

In this episode, we examine the role of licensing and consumer
products in brand growth. Donna Goldsmith, SVP of Consumer
Products, Partnerships and International Event Licensing at Tough
Mudder, reviews lessons learned across brands including the NBA
and WWE. If you like our podcast, please subscribe and leave us a
rating! Podcast: Play in new […]


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