One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger

The most fundamental brand architecture decision following and
M&A event has to do with identity – the name, logo, and core
message of the post-transaction company. In an M&A situation,
there are 10 prevailing approaches – each with strengths and
weaknesses. In this episode, we review what these options are and
how to decide which […]


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Strategy for Your Merger appeared first on Finch Brands.