One Big Idea – Brand Damage and the Effects of Scandal

One Big Idea – Brand Damage and the Effects of Scandal

Almost every day or every week there’s a negative headline about a brand. In this week’s episode, we look back on brands that have been tarnished by some event or series of events and how and why some scandals will hurt brands more than others.
14 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

Beschreibung

vor 7 Jahren

Almost every day or every week there’s a negative headline about
a brand. In this week’s episode, we look back on brands that have
been tarnished by some event or series of events and how and why
some scandals will hurt brands more than others. If you like our
podcast, please subscribe and leave us […]


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