One Big Idea – Your Strategy is Showing

One Big Idea – Your Strategy is Showing

Strategy is only as good as it’s execution. All too often, we see brands taking a very heavy handed, overt approach to bringing a strategy to life. This week, we look at the recent Diet Coke expansion and how this strategy is directly linked to the bra...
10 Minuten
Podcast
Podcaster
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

Beschreibung

vor 7 Jahren

Strategy is only as good as it’s execution. All too often, we see
brands taking a very heavy handed, overt approach to bringing a
strategy to life. This week, we look at the recent Diet Coke
expansion and how this strategy is directly linked to the brand’s
initiative to reach millennials. If you like our […]


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