One Big Idea: Testing Creative

One Big Idea: Testing Creative

In this week’s episode, Bill details the role of target market feedback in developing creative brand elements, with a focus on when and how to test creative designs with consumers. If you like our podcast, please subscribe and leave us a rating!
6 Minuten
Podcast
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Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy.

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vor 9 Jahren

In this week’s episode, Bill details the role of target market
feedback in developing creative brand elements, with a focus on
when and how to test creative designs with consumers. If you like
our podcast, please subscribe and leave us a rating! Podcast:
Play in new window | Download Subscribe: iTunes | RSS
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