35: TSD Spotlight on Digital Marketing: Brand Awareness with Flock

What do Ryan Reynolds, Blues Clues, and Sustainable Shipping have
in common- well, not much until 2022, when Maximum Effort and
Flock Freight launched a tongue-in-cheek ad campaign to talk
about what they are doing- and using our old friend Steve Burns
from Blues Clues to do it. So, pull up your thinking chair, and
grab your handy dandy notebook, cause we are talking with Bob
Wolfley, Director of Social Media and Partnerships at Flock about
how this campaign came about!

Founded in 2015, Flock Freight roared onto the tech startup scene
in 2021 winning Start Up San Diego’s Startup of the Year award,
CNBC's top 50 disruptors award, and a host of supply chain
awards. Headquartered in Encinitas, Flock Freight is looking for
brand awareness and a way to improve the freight industry- their
software pools freight in the most efficient way possible,
helping carriers keep their trucks full. They reimagine existing
freight processes by relentlessly eliminating inefficiency and
waste through shared truckload shipping. But shipping isn't
flashy or sexy- so how do you build brand awareness?

Alan and Sara sit down for a lively conversation about building
brand awareness, working with Ryan Reynolds's marketing company,
and how the campaign has been received despite its racy
vocabulary. Learn more at Flock Freight | Freight Shipping,
Logistics & Technology and view their viral campaign on
Youtube Here.

Producers for Tech San Diego Spotlight are Kevin Carroll and Sara
Spiva. 


TSD Spotlight is recorded remotely and edited by Hypable Impact



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music by ikoliks