Ghost Town Podcast: Jason Horton Talks About The Importance of Authencity and Energy In Sharing Your Voice. | 038

When someone has achieved success, people don’t see the things
that ran behind. The thoughts that came across that person’s
mind, or the rocky roads he/she has to overcome. In reality,
though a person’s facade may hide it, behind that success is a
lot of trial and error.


For this episode, we will meet Jason Horton — the founder and
podcast host of Ghost Town Podcast which currently has 136
episodes. He started his YouTube channel doing comedy videos and
now he has built a 130k subscribers over time. Jason also has a
Facebook page with over 170k followers, Instagram and Twitter
accounts which both garnered 28k and 21k followers, respectively.


Recently, Tik Tok has been a boredom killer around the globe —
all regions, races, ages, and gender are using Tik Tok nowadays.
And Jason is one of them. You can also check out his Tik Tok
account with over 14M likes and over 500k followers.


Jason, as a kid, loved comedy itself. Way back in high school, he
has experience doing theater plays. And the insane amount of
experience in sketch & live comedy across the country has
enabled him to find this passion and excitement to show up in the
social media world. 


“And I realized I needed my own content, not just being part of
somebody else’s content, which is great. But you need to have
your own content. So you could get some of that equity, I guess.”


But things weren’t smoothly running. Jason, at some point, has
undergone self-deprecating. But it didn’t stop him from moving
forward. He’s met a YouTuber friend who got 2 million views
eating a cheeseburger — and at that moment, he started to ask
“why is this a thing? Why are they watching that? Can I do that
and bring people to me?”


Sometimes, those questions we ask of ourselves are our stepping
stone to do what we wanted to from the start. It’s just somehow
concealed by our fear and self-doubt. Well, Jason believed he
could do it. And so he started putting himself out there.


“It really doesn’t matter what the numbers are as long as you
enjoy doing it. But if you put work into something, you want the
most amount of people to at least give it a shot.”


People who are afraid of putting something out there are people
who usually think that they’d be bombarded with negative
comments, or none would listen to them at all if they come out of
the social media world. But for Jason:


“Not everyone’s going to love it, in fact, still to this day, I
am inundated with negative comments.”


But a way to start podcasting or showing yourself to people is to
find that passion, that thing that you love doing!
Something that excites you every day. Not something that would
just produce money for you, but something that would energize
your being. Because if money is your gauge, and your “passion” no
longer generates income for you, what you’re doing would
eventually die. 


“Yeah, I would say you know, put out as much stuff as you can.
But with that, put your best authentic, real, for better or
worse, self into all of those things and let that be the deciding
factor… More you, more real. But I’m always encouraging like,
there’s a lot of stuff out there and you should be a part of that
as much as humanly possible.”


Spare some time to pause and think of your “why”. The more
genuine you come out to the outside world, the more people would
be drawn to listen and check out your content. It doesn’t matter
how much your content actually makes sense, but if they saw your
excitement towards it, that energy and authenticity would be
conveyed to them in many ways you can ever imagine.


In this interview, Jason shared how important authenticity,
energy, and passion are in sharing who you are to everyone.


Jason’s story is inspirational and this episode is definitely
worth a listen!


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