How to Find Podcast Sponsors and How to Negotiate With Them With Jacob Southerland | 045

Jacob helps podcasters get sponsorships. He
is currently working with 20 different
podcasts, helping them get and maintain
strategic sponsors. He’s very familiar with
what sponsors are looking for and how to
negotiate despite possibly having very
little current listener base.


In this episode, Jacob has given us tips on
how to have sponsors and advertisements in
podcasting. 


“But ultimately, these sponsors are looking
for good quality content.”


First, let’s go to the basics. We all know
that before engaging with something or
someone, we want the best or of good
quality. Jacob has mentioned here that
sponsors don’t base on numbers whether you
have a bunch of followers or subscribers or
not. They are looking at the skills. They
want those people who are really worth
investing money into. But what does it take
to be in good quality?


“There’s a couple of more things that go
into that such as a broadcast schedule… So
not only do you need good content, but you
need good content that people know where to
look for, they know when to look for.”


Sponsors do not look at the numbers you are
in but they look at whether you know how to
build your audience. Having a broadcast
schedule means you have the platforms to
engage with your audience. You have a
strong social media management system.


“Another big thing at this point in time is
what they call syndicating.”


Syndicating in a way that your podcast
episodes are always available on different
social media platforms. There are a variety
of mediums that are possible to connect
with people nowadays. Locate your medium.
Make sure that yours are easy to find.


“You’ve got 750,000 podcasts that are
pumping out content. So you’ve got to find
a way to separate yourself. You find your
niche, you find what you specialize in, and
you could probably talk best about that.”


“Be unique,” is cliche advice but it is
often one of the forgotten truths, and
people often need reminders. You need to
come up with something that when people
talk about it, they will remember you. You
have to create an identity that makes you,
you. Sponsors want a fresh new idea that
they can support.


There are much more advice and ways on how
to get sponsorships and advertisements for
your podcast. If you’re looking for
sponsors or ways to negotiate with
sponsors, I strongly suggest giving this
episode a listen!


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https://whyinfluence.com/podcast/