From Founder To CEO: How Todd Uterstaedt Began His Podcast. | 049

Todd Uterstaedt is the co-founder and CEO of From Founder To CEO
which aims to help founders transition from starting a company to
building a company by supporting to build a leader in them. They
are personal development accelerators who focuses on the growth
of the founder’s personal development as their business
grows. 


He is also the host of the podcast “From Founder To CEO” which
has over a hundred episodes with big guests and tons of positive
reviews. In addition, Todd was an Army Intelligence Officer, too,
before his world opened up to entrepreneurship and podcasting.


“I'm a former Army officer, but I think I was a lousy leader. And
so, I started the podcast...”


Todd mentioned that he used his issues in leadership to share it
on his podcast in order to help himself as well as the founders
to overcome it and be better as leaders. Then, he enrolled in
Podcasting A to Z and learned how to start one.


“And then over the course of time, we get 15 to 20 pitches a day
now of people who come on the show.“


Like the other podcasters who are just starting, he also faced
difficulties in maintaining the consistency. He experienced being
rejected by humiliation as he invites clients to come to his
show. But that didn’t stop him from persevering until clients are
the ones who look for him.


“In the beginning, I thought I needed to share my expertise. But
in reality, I get so many emails from people who say to me--
‘Todd, I love how you let your guests talk and how it's not about
you.’”


This put him into a realization that the reason why people are
listening to his podcast is that they want to know the insight of
both him and his guest. He needs to be a good listener so that he
may give emphasis and deliver to the audience the strong points
of the guest.


Over the course of time, Todd frequently receives feedback from
his guests on how they are being contacted by big companies who
heard their guesting episodes in his podcast.


“I suppose what had happened was some of the other media outlets
were paying attention to some of the guests because I do also
like to bring on founders who don't have a lot of visibility yet
but have a great story to tell. And so, some of them listen to
the show, and then their message gets amplified, and that helps
them build their business more, which is very gratifying to me.”


Todd has shared more stories in the episode of the impact and how
lives were changed through his podcast. Truly, the podcast’s name
speaks that it is a great blessing to small businesses to stay
motivated as founders persevere and strive to become a CEO. 


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