Creating a Strategic Comms Plan

On paper, strategic planning helps everyone in your organization
work smarter because the plan helps all team members work in the
same direction. But when strategic planning goes awry, it can
lead to a lot of confusion, drama, and hurt feelings.


We talked to consultant, speaker, and professor Sean Williams
about how to make strategic planning work for you.


This episode, we will learn why many plans fail, how to get the
skeptics in line, and what you should be thinking about when you
create a strategic communications plan. Sean shares his favorite
way to tackle this task and how a great strategic plan can help
you elevate your position in your organization.