James Green of Magnetic talks Machine Learning and Ethics

Have you ever found yourself on a retailer’s website, eyeing a
new tennis racquet or pair of headphones then the next day been
reading another website and seen that same exact tennis racket or
pair of headphones advertised to you?  Well, that’s what
Magnetic does - they harness big data and digital behavior to
personalize the customer browsing experience, including
retargeting and predictive marketing. 


James, their CEO, has a lot to say in this interview about big
data from ethics and advertising to cultural differences and how
those dictate legislation between countries and continents. 
We get a little political, a little philosophical, and you,
listeners, will get very informed and up-to-speed on what’s
happening at the intersection of data, marketing and machine
learning.