Ayogo: Applying Gaming Principles to Improve Health | CEO Michael Fergusson

Ayogo has been named one of the top 100 most innovative mHealth
companies in the world - twice. And it’s easy to see why …
   


Ayogo works with some of the biggest therapeutics companies in
the world to build applications that use well-established
principles of perceived self-efficacy and behaviour change to
promote treatment adherence and improve health outcomes. 


They employ techniques used in game development in their designs,
among which is the concept of adapting to overcome a challenge in
an environment that is relatively low-risk. What’s really
exciting is that their approach can be applied with great success
in a wide range of therapy areas including in sleep medicine,
diabetes, MS, dialysis, and even social interventions, among many
others.    


Michael Fergusson is an entrepreneur, innovator, philanthropist
and the CEO of Ayogo. He also serves on several Boards of
Directors, including Innovate BC, a Provincial Crown Agency, and
the Electric Company Theatre, one of the most innovative theatre
companies in the world.  


In 2012, Michael was Ernst & Young Social Entrepreneur of the
Year and was also named to the PharmaVoice 100, a list of the 100
most inspiring people in Life Sciences. He was also a grand
champion and a multi-gold medalist at the Western Canadian
Martial Arts championships.  We hope you enjoy this
conversation!  


Also check out the full episode on our Youtube Channel, MedTech
Trends, here: https://youtu.be/hde80WNFQTQ


Find out more about Michael and Ayogo: 


Home: https://ayogo.com/
Twitter: https://twitter.com/ayogo
Facebook: https://www.facebook.com/ayogo
Youtube: https://www.youtube.com/channel/UCowC...
Ayogo: https://www.instagram.com/ayogoteam/