S4E33 - Lessons from Podcast Movement 2019 - “Navel Gazing Hug Attack”
1 Stunde 3 Minuten
Podcast
Podcaster
Beschreibung
vor 6 Jahren
In This Episode:
BJ went to Podcast Movement 2019 and loved it! He got so much
from it, and he wants to talk about all the takeaways that he got
regarding the industry, being a creator, being a listener, and
just how things can move forward in the future.
What is Podcast Movement?
Podcast Movement is aconference for podcasters and
industry professionals. Not so much podcast listeners in
every respect, but not always. Everyone there was a listener
of some kind, so anyone can get something out of the event.
General
LaunchPadDM had a puppy pen and it was the greatest
marketing ever. Beej tweeted a lot about these dogs. They
were amazing.
Our genre, “two white dudes talking about video games” is
THE biggest joke genre of podcast
Aaron Mahnke mentioned how podcast genres are quickly
changing. He’s noticed even cooking shows are becoming
popular. Usually these are visual media, but people are
learning how to do it via audio
Most people stream now
Millennials tend to cherry-pick episodes
Put keywords into description and subtitle (Final
Fantasy, Pokémon, Nintendo, etc, not books, movies, video
games, and so on.)
Subscribing is THE most important rank factor
Reviews are social capital and DO work. THey get people
to click subscribe.
People consider many different things as podcasts, from
YouTube videos to livestreams to
Voice call-in number
Even on rebrands, keep the same RSS feed. Rob did this
with Comic Box, and it was a great move
Apparently, Instagram CONVERTS. We need to get better at
Instagram.
Make an ad, then put it in, share it to the company. If
they like it, they might pay. If not, then you can cut it out
of the segment and move on.
Patreon
Unpublish, don’t delete
Beej unpublished $1 tier, but it’s still there for folks
who are members
Talk about it first thing, just as a reminder
(Same for email)
Use it as a membership program, not crowdfunding. They
have tools for this.
3-5 tiers max, fewer is better. 1-2 works great.
BJ went to Podcast Movement 2019 and loved it! He got so much
from it, and he wants to talk about all the takeaways that he got
regarding the industry, being a creator, being a listener, and
just how things can move forward in the future.
What is Podcast Movement?
Podcast Movement is aconference for podcasters and
industry professionals. Not so much podcast listeners in
every respect, but not always. Everyone there was a listener
of some kind, so anyone can get something out of the event.
General
LaunchPadDM had a puppy pen and it was the greatest
marketing ever. Beej tweeted a lot about these dogs. They
were amazing.
Our genre, “two white dudes talking about video games” is
THE biggest joke genre of podcast
Aaron Mahnke mentioned how podcast genres are quickly
changing. He’s noticed even cooking shows are becoming
popular. Usually these are visual media, but people are
learning how to do it via audio
Most people stream now
Millennials tend to cherry-pick episodes
Put keywords into description and subtitle (Final
Fantasy, Pokémon, Nintendo, etc, not books, movies, video
games, and so on.)
Subscribing is THE most important rank factor
Reviews are social capital and DO work. THey get people
to click subscribe.
People consider many different things as podcasts, from
YouTube videos to livestreams to
Voice call-in number
Even on rebrands, keep the same RSS feed. Rob did this
with Comic Box, and it was a great move
Apparently, Instagram CONVERTS. We need to get better at
Instagram.
Make an ad, then put it in, share it to the company. If
they like it, they might pay. If not, then you can cut it out
of the segment and move on.
Patreon
Unpublish, don’t delete
Beej unpublished $1 tier, but it’s still there for folks
who are members
Talk about it first thing, just as a reminder
(Same for email)
Use it as a membership program, not crowdfunding. They
have tools for this.
3-5 tiers max, fewer is better. 1-2 works great.
Weitere Episoden
53 Minuten
vor 3 Jahren
59 Minuten
vor 3 Jahren
18 Minuten
vor 3 Jahren
14 Minuten
vor 3 Jahren
44 Minuten
vor 3 Jahren
In Podcasts werben
Kommentare (0)