Uppsala Reports Long Reads – Convincing the vaccine hesitant

Fuelled by disinformation and an array of other cultural and
economic factors, vaccine hesitancy is one of the greatest global
health communication challenges of our times. But to craft the
empathetic and tailored communication strategies required to
boost confidence in vaccines, we first need to understand the
difference between anti-vaccination belief and vaccine
hesitancy.

This episode is part of the Uppsala Reports Long Reads series –
the most topical stories from UMC’s pharmacovigilance magazine,
brought to you in audio format. Find the original article
here.

After the read, we speak to Uppsala Reports editor Gerard Ross
about the dangers of polarising the conversation on vaccines, the
role of social media, and how it all boils down to trust.

Tune in to find out:


Why having questions or worries about vaccines is not the
same thing as being anti-vaccination

Why directing appropriate communication at the vaccine
hesitant is more effective than attacking the vaccine deniers

How cultural sensitivity and emotional intelligence can
benefit pro-vaccine communication



Want to know more?


The World Health Organization provides resources on vaccine
communication in general and COVID-19 vaccines in
particular.

The University of Queensland’s online course on Antivaccination
and Vaccine Hesitancy is available to people anywhere in the
world.

For more on vaccine safety and confidence, check out these
episodes from the Drug Safety Matters archive:


Keeping vaccines safe

Substandard and falsified COVID-19 vaccines in the Americas

Vaccination errors risk harm and damage trust



Finally, don’t forget to ­subscribe to the monthly Uppsala
Reports newsletter for free regular updates from the world of
pharmacovigilance.





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