E6: Why do companies need purpose?

Vittorio Cerruli, from Purpose House,
Anne-Cecile Turner, representing The Ocean Race
and Jill Savery, from 11th Hour Racing discuss
what purpose means for a company, what benefits and opportunities
purpose brings and how one can be incorporated using the Ocean
Race as a live example.


For links to resources mentioned in the podcast or for further
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Directed by Alexis Eyre.


Produced by Ceri Hurford-Jones.