Episode #47 - Basketball sneaker culture w/ former Nike Exec. Archie McEachern

Basketball shoes and sneaker culture are a fascinating and
popular topic for many, whether it be the original Jordan’s to
the collaboration of sneaker releases with pop culture stars like
Travis Scott.  Basketball shoes that were once worn just on
the basketball court are now popular with men and women off the
court and even accepted as appropriate with business casual
attire.  Who better to discuss this topic with than someone
who lived that world for over two decades.  Archie McEachern
was a successful Nike executive for 28 years including 9 of those
years working specifically in basketball.  In this episode
we discuss the evolution and history of basketball shoes, how
athletes get recruited to companies like Nike, the popularity of
the game and sneaker culture in Asia and what it was like working
with stars like Kobe Bryant.


 


Following his lengthy tenure at Nike Archie is still involved in
the basketball world with a new venture that he is passionate
about called 360 Hoops, which is company that came up with an
exciting new product for the game of basketball that is a
3-backboard design that offers a unique approach to 3 on 3
basketball and also training development.   

Enjoy this conversation in the Bare's Den with Archie McEachern