E1: Sambhav - Mastering Influencer Seeding and Outreach for Startups and DTC Brands

We explore the effectiveness of influencer seeding, audience
overlap, and customizing influencer outreach. The episode offers
insights into driving sales through influencer partnerships, the
complexities of tracking retail sales influenced by influencers,
and the pitfalls of one-off, transactional collaborations. The
discussion is filled with practical advice for startups looking
to leverage influencer marketing to grow their brand.