E4: Aleks - The Influencer Marketing Lanscape For Tech Apps And Services

In this episode, we dive into the unique challenges and
strategies of influencer marketing in the financial services and
app industries with Aleks, an expert with extensive experience in
marketing for cryptocurrencies, NFTs, and various apps. From his
early digital marketing ventures to spearheading innovative
campaigns for clients like TikTok and Gorillas, Alex shares his
journey and insights on creating content that resonates with
today's audience. We explore how influencer marketing for apps
and financial services differs from traditional DTC brands, the
importance of authentic and educational content, and the evolving
landscape of platforms like Discord and TikTok in promoting
crypto projects.