E5: Sasha - Different Dog's Strategy for a Successful Ambassador Program

In this episode, we dive into the journey of Different Dog, a
fresh food dog subscription service, and how it built a
successful influencer program, scaling from 20 to 300+
ambassadors and turning influencer marketing into a significant
revenue stream. Key strategies include personalized engagement,
strategic seeding, and optimizing content rights for brand
leverage. This conversation offers valuable lessons for brands
aiming to enhance their influencer marketing efforts.