E9: Chimene - Music Industry, Navigating TikTok, Agents, and Tips for Success on TikTok

In this episode, we delve into the implications of Universal
Music's decision to remove their catalog from TikTok, examining
the platform's role in music marketing rather than monetization.
We discuss the critical need for creators to diversify their
business models to avoid over-reliance on social media platforms
like Instagram and TikTok. Additionally, we explore potential
outcomes if Universal's music does not return to TikTok,
highlighting the significance of nurturing relationships with
talent and agent managers. The conversation also covers
strategies for brands looking to effectively utilize TikTok for
their marketing efforts.