E13: Fedja - How AI and so-called virtual influencers will change the influencer industry

In this episode, we dive into the fascinating evolution of
virtual influencers with Fedja, founder of an agency and DTC
brands. We explore the increasing role of AI in the influencer
space and whether these virtual personas can build trust
comparable to human influencers. Fedja shares insights into how
brands can collaborate with virtual influencers, detailing the
booking process, costs, and the strategic advantages they offer.
We also discuss the saturation of user-generated content (UGC) in
marketing, how scripted content is losing its appeal, and why AI
might dominate this space soon. Additionally, Fedja explains the
concept of niche AI influencers tailored for specific markets and
the volume game of combining UGC with paid advertising. Join us
to uncover how AI is reshaping influencer marketing.