E15: Peggy - The importance of branding through influencers

Learn how consistency, engaging with trends, and the integration
of influencer collaborations can dramatically enhance your social
media impact. We also discuss the shifting landscape from
sales-driven strategies to branding-focused approaches,
emphasizing the importance of creating an emotional connection
with audiences. This episode is a deep dive into the strategies
that help brands stand out in a crowded digital space, ensuring
their messaging resonates authentically with their target
audience.