E28 Johanna - Navigating talent management in influencer marketing

Join us for an insightful conversation with Johanna, a talent
manager who skillfully navigates the world of influencer
marketing. In this episode, Johanna breaks down her process for
evaluating influencers before adding them to her roster and
discusses the right time for a creator to consider getting a
manager. She also shares valuable tips on how brands can
negotiate fair deals that keep creators motivated and
incentivized. Tune in to gain a comprehensive understanding of
the dynamics within influencer marketing from an experienced
professional's perspective.