How to position your SaaS with Tope Awotona, CEO of Calendly

Tope Awotona, CEO of Calendly talks with Alex Theuma about
positioning your SaaS and figuring out the messaging, ideal
customers, and company structure that come with it. Check out the
accompanying blog post to find all the links mentioned during the
podcast including a 20% discount code for SaaStock 17
https://www.saastock.com/blog/view/how-to-position-your-saas-with-tope-awotona


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)