Why product user engagement is the most important metric for a SaaS company

On the latest episode of the SaaS Revolution Show Alex Theuma
takes you to sunny Lisbon and Web Summit where he caught up with
Ashley Carroll, Partner at Social Capital. Their conversation is
about metrics and why user engagement is the most important one
in her book. Chatting amidst the Web Summit crowds, they cover
lessons she has learned working at SurveyMonkey, Optimizely and
DocuSign, what is a big mistake every company should avoid when
it comes to product management and what is the one product she
has a serious crush on that has transformed how Social Capital
works. A business and data-driven person, Ashley narrowed on B2B
SaaS early on in her career. She was an early employee at
SurveyMonkey where she went through the tumultuous journey from
MVP to product/market fit. She then joined Optimizely to lead
product management. From then on she jumped to growth at DocuSign
where she worked to open the self-service acquisition channel.
She is currently a partner in Social Capital. Listen on to hear
what metrics on the engagement side you should look at, what to
look at when there is no daily use case for your product and why
engineers should never sell and more. You can subscribe to the
podcast on iTunes and help us spread the word for it by dropping
a review or rating. It helps us stand out in the rising sea of
podcasts. The SaaS Revolution Show is brought to you by SaaStock,
the conference to bring your SaaS to 11. Learn more on
https://www.saastock.com


 


 


 


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