The most important question to ask while scaling up with Peter Mühlmann, Trustpilot

Peter Holten Mühlmann, CEO of Trustpilot, an online review
community, talks with Alex Theuma on the latest episode of the
SaaS Revolution Show and offers practical wisdom such as when is
the right time to go international, how to fundraise and what is
the question every CEO needs to be answering as a company scales.


Trustpilot’s story began ten years ago in Copenhagen when Peter
decided all companies with online presence deserved to show they
have happy customers through reviews and ratings.


Peter initially had a very naive idea how he was going to build
an Internet company and what his business model would be. Get on
the front page of every paper in Denmark, become viral and make
money from AdWords.


After this business model earned €4 to the company, Peter figured
he had to find a better way. Hundreds of cold calls and asks for
people to review every site they had ever used later, Trustpilot
began to gather momentum.


Approaching unicorn status today, the company operates from 7
offices around the world, but Copenhagen is still the main HQ.
Trustpilot has grown to over 600 people. The reviews that
companies showcase are seen 2 billion times each month.


In the interview, Peter talks at length that the key to scaling
successfully is maintaining personal balance throughout the
journey and relentlessly answering the pivotal question Why we
exist as a company to everyone around.


Listen to learn:


How to fundraise as a European company

How to know when to go international

How to outsource scaling to all your employees

How to remain sane on the journey of scaling a SaaS company



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