How to be a customer-centric company and stay on the long journey with Matthew Bellows, Yesware

Few people grow up deciding sales will be their career. Matthew
Bellows, CEO of Yesware, is no exception. The latest guest on the
Saas Revolution Show, he is something of an accidental salesman.
It never was the plan but as soon as Matthew began working he
figured that was where he could be of best use to a business.


Through the years he got into more managerial roles and
eventually became a VP of Sales. After a few years on the job,
however, he got fired from it. It was the last straw. For years
he had experienced challenges doing his job. It was time he
addressed them. Nothing had felt as painful as presenting the
quarterly forecast to the board. It had been impossible to gather
all the information from the reps to have any certainty in his
numbers.


Software could help, Matthew was convinced. In 2011 Yesware was
born. Seven years later, Yesware currently has over 60,000 paying
customers and $20 million in ARR and to date has raised $38
million in VC funding.


In this candid interview Matthew shares many valuable insights.
From why appearance to employees is a CEO's most important role,
which requires personal care such as one-hour meditation every
day in Matthew’s case, to much more specific topics such as:


Why Yesware killed freemium and what was the impact on
customers

What are the go-to-market strategies that work for them now

Why companies should look for internal rather than external
metrics for word of mouth

Why there never is an endpoint to the SaaS journey and what
to do about it as a CEO

Why no one really knows what they are doing and that’s okay.



If you like the episode, please leave a review.


P.S. We are bringing SaaStock on Tour. First up is London on
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Botteri Partner at Accel and Laurence Bret Stern, CRO at
Pipedrive to name a few.
https://www.saastock.com/ontour/city/london


 


 


 


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