How to get SaaS pricing right with Kyle Poyar, OpenView

Kyle Poyar is a self-professed pricing and growth nerd. The
latest guest on the SaaS Revolution Show, Kyle is Senior Director
of Market Strategy at Openview, one of many speakers we will
welcome in Dublin for SaaStock18. His passion lays in seeing how
packaging and pricing have the power to build large and enduring
business.


Kyle helps OpenView’s portfolio companies accelerate to top-line
growth through deep insights into their market landscape and
customers.


Kyle recently published an article studying the price changes
Netflix introduced
https://labs.openviewpartners.com/netflix-pricing-strategy/#.Wnx15pOFjOQ.
The point he was making there, as he does so on the podcast as
well, is that few companies understand the true effect price
increases have on a company’s bottom line, a contributing factor
to the reluctance of many SaaS founders to charge more.


Kyle is also the author of a comprehensive pricing e-book -
Mastering SaaS Pricing.
http://offers.openviewpartners.com/mastering-saas-pricing


Listen on to learn


How to be more data-driven in your pricing decisions

How to have better pricing conversations with customers

What are the signs it’s time for a price increase

What are the impacts of increasing prices and why no one
should be scared of that

How do you implement and communicate a price increase



P.S.
Boston where Kyle comes from, like many other cities around the
world, has become a hotspot for SaaS. In the next year, we will
visit some of them, bringing SaaStock on Tour, starting with
London on March 21st where we’ll gather 300 SaaS founders, their
executive teams, and local VCs. In an epic day of content,
learning, and networking, we will host amazing speakers such as
Peter Bauer, who to this date is the only UK headquartered SaaS
to IPO with Mimecast, Peter Holten Muhlmann, CEO of one of
Europe’s greatest scaleups, Trustpilot, and Des Traynor
Co-founder of Intercom. To see full agenda and grab yourself a
ticket head over to SaaStock.com/ontour/city/london. For a
special 20% discount for podcast listeners use code
saasrevolution.
https://ti.to/saastock/SOT-London/discount/saasrevolution


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)