From Freemium to Enterprise: Growing to over 10 million users with Dave Grow, Lucidchart

Dave Grow always considered himself an operator. When he joined
Lucidchart seven years ago, shortly after co-founders Karl Sun
and Ben Dilts had built the product, he was there to take care of
the business side of things. From answering customer support
tickets and doing digital marketing to hiring and setting up
partnerships, Dave did it all. Currently the company's COO and
President, back then he did not dare put a C-level title in front
of his name.


“I was always convinced that someone more experienced will come
down the line who will take it over,” he says.


As COO and President, Dave has seen the transformation Lucidchart
underwent, from offering freemium plans to single users all the
way to signing up Enterprise customers such as Box, Dropbox,
Accenture, and Groupon.


Listen on to hear:


How the pricing plans have evolved to reach 10 million users

What are the different GTM strategies to get to that sort of
scale and what has worked for Lucidchart?

Should SaaS companies nowadays have a Freemium model?

How Lucidchart moved upmarket and how they overcame the
challenges they faced

How to find the intersection between what you love and what
brings value to your company



P.S. One curious fact that Dave only touches upon is that
Lucidchart has not used a cent of the $40 million in funding they
raised to fuel that growth. It’s one of many topics he will get
into detail at his SaaStock18 talk. Joining him will be many
other founders and operators we have signed up as speakers such
as Michael Litt, founder of Viddyard, David Cancel, founder of
Drift and Meagen Eisenberg, CMO of MongoDB. Join our Insider Sale
https://insider.saastock.com by April 1st to get a 2 for 1 ticket
discount code.


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)