What SaaS companies can learn from Spotify with Marta Sjögren

On the latest episode of the SaaS Revolution Show, we host Marta
Sjögren, Partner at Northzone, one of Europe’s oldest VC
companies. Having been around for a few decades, Northzone
has had a chance to put bets on many companies that are now
bright tech superstars. Many of them are SaaS. Trustpilot,
StepStone and HappyOrNot are just a few notable examples.


Marta has been with Northzone for almost 6 years. In the
conversation, Marta covers a lot of the valuable lessons that lay
in Spotify’s story that can be applied to B2B companies, from
fundraising to pricing, packaging and scaling.


Listen on to hear:


What it means to be a "Born Global" company and how the home
market should be used

Key lessons from Spotify’s pricing and packaging

The secret to scaling successfully as Spotify



At SaaStock on Tour Helsinki, Marta will host a fireside chat
with the CEO of HappyOrNot, one of her portfolio companies. They
will talk about the fascinating story in building a
Hardware-first SaaS company. On the day, she will be joined by a
roster of exciting speakers such as David Cancel, CEO of Drift,
Joyce Liu, Principal at Dawn Capital and Steli Efti, CEO of
Close.io among others. Join them on May 23rd
https://www.saastock.com/ontour/city/helsinki


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)