From 0-70,000 customers in 3 years - The Drift playbook for Hypergrowth with David Cancel

On this week’s episode, as part of The SaaS Revolution Show
Episode 100 special, we are taking you to that SaaStock New York
stage for the chat Nic Poulos, Partner at Bowery Capital had with
David Cancel, CEO of Drift about the stellar journey of reaching
70,000 customers in three years in an incredibly oversaturated
vertical.


David Cancel needs no introduction. The five-time founder who has
achieved 4 exits in his 20-year career had three options in front
of him as he left HubSpot where he served as Chief Product
Officer. He could do nothing, he could get into the venture
capital world or he could do the whole rollercoaster ride one
more time. He opted for the third and Drift was born. What it has
grown to be is a whole new category of conversational marketing,
shifting the buying process in B2C and B2B. Inherently slow and
passive, Drift is turning it into a real-time two-sided
conversation. David and Nic’s conversation is a treasure trove of
insights about hyper growing, something possible and attainable
even when you have thousands of competitors.


Listen on to hear:


Why Drift is so customer-driven and what it helps them know

How they have designed their sales process

What is the future of differentiation in SaaS



Drift’s Chief Marketing officer David Gerhardt has played a major
role in their success. He is one of many speakers joining us at
SaaStock 18 in October. As part of the Episode 100 celebrations,
we would like to offer you a 100 euro discount for tickets. Go to
https://www.saastock.com and use code saasrevolution100


 


 


 


Check out the other ways SaaStock is helping SaaS founders move
their business forward: 


SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/


SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/


SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)


SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the
most pressing topics in SaaS (https://local.saastock.com/home)